JGVW aims at researchers and professionals working in and researching creative media, and seeks to document, harmonize, juxtapose and critically evaluate the diverse media landscape. The Journal of Gaming & Virtual Worlds ( JGVW) is a peer-reviewed international journal that focuses on theoretical and applied, empirical, critical, rhetorical, creative, economic, pedagogical and professional approaches to the study of electronic games across platforms and genres, as well as ludic and serious online environments such as massively multiplayer online role-playing games and Second Life™. All articles submitted should be original work and must not be under consideration by other publications.